Banner advertising on the internet has been around since the early nineties and most businesses have gone crazy about it and spending millions on it. In the early years of formation like any other technological break through it was expensive but of late the prices are reasonable. The best thing about this type of advertising is that you advert is put in a website that is relevant or linked to what you are selling. For example if you sell car spares then you are most like to have you banner on a car show room website. There is copyright on the information that you put on your banner.

The disadvantage with internet banner advertising is that space is at a premium and thus you can not go into detail on what exactly your business is about. To the public the disadvantage is that advertises will do anything for you to click on the link and thus sometimes the banners can be misleading. There is a need to have more than one banner so your banner can be rotated to see which gets the most clicks.There are also some sick advertising going in this internet banner advertising industry.An animated gif comes up saying you have won a special prize as you were the 99999999th visitor and when you click on them, you realize that it was also an advertisement.. Internet banner advertising can be a good marketing tool if used effectively